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Bid Writer

Reporting to: 

Commercial Director



Role description:

To produce professionally written bid/proposal content that clearly articulates the company’s value proposition. This is a networked role that requires an ability to work under pressure and to demanding deadlines. The role includes both authoring content and reviewing/editing content provided by others, maximising the quality and impact of our sales documentation.


Core responsibilities: 

  • Deliver completed written proposal responses and other sales-focused content to agreed deadlines, using both personal knowledge and information gained from a variety of available sources including colleagues, a centralised knowledgebase an external sources;
  • Re-write / edit proposal responses from a variety of stakeholders and subject matter experts, typically involving contributions from sales, product managers, subject matter experts, legal, financial, etc.;
  • Assist the Sales leads and Bid Managers in developing a proposal structure, identifying and articulating key win themes;
  • Lead storyboard sessions with bid / proposal team members and key stakeholders including a network of subject matter experts;
  • Coach sales teams and subject matter experts in writing best practice;
  • Ensure that all new proposal content is recorded in the company’s knowledgebase/proposal automation tool for potential re-use.

Secondary responsibilities:

  • Project Managing bids through their various stages, according to the company’s bid management methodology; co-ordinating activities of all contributors and ensuring that the bid meets the company’s quality standards and that it is submitted in compliance with the buyer’s instructions.

Person specification: 

This is a senior role requiring a person with experience, credibility, persuasive interpersonal skills, as well as the skills detailed below: 

  • Strong written English language skills
  • Healthcare domain knowledge – working with or for the NHS, ideally acute sector
  • Ability to communicate and influence at a senior level
  • Strong time management / prioritisation skills
  • Excellent attention to detail
  • Creative problem-solving skills
  • Selling skills (client facing) are an advantage
  • CRM and proposal automation software (or similar) experience are an advantage


  • Degree educated (ideally English/Journalism) or journalistic / professional writing background.
  • Advanced MS Word skills & proficient in MS Office.
  • APMP qualifications are an advantage


Please apply in writing, sending a covering letter and CV to